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Rave Reviews

Testimonials from a few of our clients

We get hundreds of completely unsolicited emails, notes, and letters each year from attendees telling us how our programs have transformed lives, careers, and relationships. The vast majority of students who attend our programs give them the highest rating on the evaluation form. Here, in their own words, is a small sample:


“WOW! What a phenomenal program!”

–Account Representative, Industrial Products Company

“Jim brings a wealth of wisdom, experience, and integrity to his work… He has helped me excel in my career and has had a significant impact on my personal and professional development. Jim has my highest recommendation…”

–National Sales Manager, Insurance, Pension, and Investment Company

"Negotiate to Win provided the most usable information I've ever gotten in a workshop of any kind."

–Procurement Manager, Fortune 500 Company

“Jim: You were a pivotal reason for the successful negotiation on the [international treaty]. The groups could not have done it without you. You should be incredibly proud. Hats off to you for your amazing work and skill! We are lucky to have you as part of our …community!”

–Director, Major Charitable Foundation

"I should have taken this course years ago."

–CFO, Major Defense Contractor

"Mr. Thomas took the time to research our industry and our company. He customized the training to our needs. The program far exceeded my most optimistic expectations."

–Director of Sales, Computer Hardware Manufacturer

"Jim's energy and enthusiasm are simply incredible. You can't help but learn.”

–Senior Lending Officer, Leading U.S. Bank

“[A colleague] continues to rave about the talk you gave…which led to his taking your seminar, which led to his substantially increasing his income."

–Bestselling Nonfiction Author

“Jim Thomas was awesome – he is a former INF negotiator and also participated in the START talks, so it was similar to watching Michael Jordan play basketball.”        

–CFO, National Mortgage Lender

"Jim is quick-witted, humorous, and fun. His workshop is lively, informative, and relevant."

–IT Manager, Major Oil Company

“I highly recommend this seminar to any businessperson who wants the edge.”

–Marketing Representative, Fortune 500 Company

Negotiate to Win was excellent. It provided solid, practical knowledge that we can truly use in our day-to-day selling. The feedback from my team has been overwhelmingly positive… I would strongly suggest this course for all field sales people… Mr. Thomas is an accomplished instructor with a special way of sharing knowledge. He shows you how to handle the stressful and complicated business of negotiating. The knowledge is already in use... [A salesperson] got a full-truck order from [a customer] yesterday (after they only wanted to share trucks). Plus, [a salesperson] closed [a large customer] and negotiated a full-truck order. We appreciate the opportunity to attend this very useful course.”

–Director of Sales, Automotive Products Manufacturer

"Very professionally presented ...[A]n amazing amount of useful information in a very short time.”

–Purchasing Manager, Aerospace Manufacturer

“Your training class was superb...The tools and action steps you provided should enable everyone to improve their negotiating skills…”

–National Sales Manager, Major Consumer Products Company

"I hope our customers don't take this training!"

–Marketing Representative, INC 100 Company

"Jim's wisdom and energy touched all of us. It was a uniquely beneficial experience for everyone fortunate enough to be in the audience."

–Owner, Real Estate Development Firm

“Jim: Thanks again for a really enlightening class on Negotiating. People in my office love [it]… There is absolutely no question…that your techniques are already being employed in my world. Your class will be HIGHLY recommended to my colleagues.”

–Pharmaceutical Sales Representative

"The best seminar I've ever attended.”

–Senior Federal Government Manager

"Jim gives you the tools you need and shows you how to use them."

–Finance Director, Major Telecommunications Company

“Jim: I ran into [a colleague] this morning and she was extremely delighted with your session on last Wednesday and Thursday in San Antonio. Speaking of results, I just bought a three year old [automobile] from a dealer. After many trips to his manager, the salesman got approval for the price we wanted. I whispered ‘Thank you, Jim'.”

–Training Director, Industrial Supply Company

"I was astonished at how quickly I found myself using the knowledge conveyed so efficiently and effectively."

–Labor Relations Attorney

“…I've already negotiated with her on two points and, next week, we're negotiating with a client who disagrees with a past bill… [M]y business partner was surprised that I INSISTED on doing the negotiation…[T]he course was invaluable...”

–Co-owner, Business Book Publishing House


"Even if you think you're a skilled negotiator – take this course!"

–National Sales Manager, Consumer Products Company

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