Negotiate to Win For Women

Most women, even the most successful, are typically apprehensive and uncomfortable with negotiating.


No less than men, women need first-rate negotiation skills to achieve their full potential.  Good negotiating is essential to every woman's professional success and personal fulfillment. Unfortunately, most women, even very successful women, are apprehensive and uncomfortable about negotiating. And for good reason:  research has shown that traditional gender stereotypes place women at a significant negotiating disadvantage. 

Rightly or wrongly, men frequently perceive women as weak negotiators, and often respond very negatively to familiar female negotiating behaviors. Worse, both genders continue to buy into the subtle but pervasive stereotype of female deference and acquiescence.

These are critical issues.  They are also delicate, complicated, and very tricky. No matter how well-intentioned and gender-sensitive they may be, traditional negotiating programs haven't addressed these issues in a practical and comprehensive way.  That's why we developed Negotiate to WIN® for Women

Negotiate to WIN for Women combines the award-winning "nuts and bolts," real-world bargaining training of Negotiate to WIN®, along with an insightful exploration of a woman's special negotiating needs. Negotiate to WIN for Women has helped thousands of women negotiate with skill and confidence along and across the gender line.

Negotiate to WIN for Women accepts gender differences, and their profound influence on participants' style and perception, as a natural and necessary part of negotiating.  We help participants understand and make the most of these differences for improved negotiating.

Negotiate to WIN for Women shows how to employ natural female strengths—including listening skills, controlled ego involvement, creativity, and a collaborative (rather than combative) viewpoint, for greater negotiating success.

Negotiate to WIN for Women is an inspiring, exhilarating, uplifting experience that will profoundly affect you, your negotiating skills, your career, and your life.

Who Should Attend Negotiate to WIN for Women?

Negotiate to WIN for Women is for every woman who negotiates, and that's every woman!  Team attendance is encouraged. Negotiate to WIN is not a prerequisite. While men are not prohibited from the program, they are discouraged from attending.

Our Methodology

Like Negotiate to WINNegotiate to WIN for Women creates a "high-immersion" training environment for maximum participation and learning. Instructional methods include multimedia, lecture, group discussion, diagnostic tests and evaluations, simulations, and other interactive techniques. Negotiate to WIN for Women offers lots of personal attention and plenty of lively, thought-provoking dialogue. During the program, students are regularly challenged to demonstrate what they've learned through generic and customized case study simulations.


Session Length

Negotiate to WIN for Women is typically a two-day program. However, program length can be adjusted to fit your requirements, from under one hour to two or more days.

Our Instructors

Not only will your Common Ground instructor be an internationally recognized negotiating expert, she'll also be a woman.  She'll bring an abundance of practical and creative solutions to your Negotiate to WIN for Women program. Please click here for information on our instructors.


Many firms promise tailored programs but deliver the same tired old materials. Common Ground is different.  When we say tailored, we mean it. We work with you to ensure that Negotiate to Win thoroughly and specifically addresses your organization's priorities and concerns. We interview your people and (confidentially, of course) we learn your business, who you are, what you do, how you do it, where your industry stands and where you stand in your industry, what your short- and long-term objectives are, what circumstances your negotiators face, and who your target audience will be. With this information in hand, we prepare unique training materials for you.

Tailored case studies, lifelike scenarios that students can instantly relate to, are the best way to clarify, validate and reinforce classroom concepts, and make them immediately transferable to the workplace. Common Ground is unsurpassed when it comes to the creation of unique, client-specific exercises. At no additional charge, we work in partnership with you to develop convincingly realistic scenarios that will excite and inform your attendees. Negotiate to WIN for Women is flexibly designed to complement and reinforce your organization's current training.


In all aspects of their work with Common Ground, clients are assured of complete confidentiality.  Our commitment to discretion and privacy encourages clients to give us access to the information we need to customize Negotiate to WIN for Women for maximum participation and learning. Upon request, Common Ground will be pleased to formalize this promise with a Nondisclosure Agreement.

Participant Materials

Participants receive a variety of valuable in-class and take-home handouts and tools, including checklists, case studies, samples, guides, pocket reference cards, a personal action planner, and Negotiate to WIN for Women's outstanding Manual (designed as a practical, desktop reference for continued use long after the session).

On-Site Requirements

We ask that you provide the training facility, an LCD projector, a screen, a flip chart and markers, and above all, enthusiastic attendees who sincerely want to improve their negotiating skills! Optional items such as sign-in sheets, evaluation forms, writing materials, name cards and badges, and diplomas are supplied by clients.

Our Guarantee

Our guarantee is very straightforward. We think it says a lot about the effectiveness of Common Ground training. We guarantee that within two weeks after Negotiate to WIN for Women, you'll recover the price of the session through better negotiating. If not, we'll refund your money.


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